FORT WORTH, TX, (August 31, 2010) – Crescent Real Estate Holdings LLC announced today that California-based Fresh Choice Restaurants, L.L.C. is officially ready to unveil its new concept, The Marketplace, in Dallas Art District’s Trammell Crow Center. The half-deli / half-gourmet grocery establishment occupies 1,340 square feet in the lobby of the Class A building and is scheduled to celebrate its Grand Opening with customers today, August 31, from 11am to 2pm.

The Marketplace was created by Fresh Choice to serve a niche market of professional customers who want fresh, healthy choices for lunch as well as gourmet grocery items to take home for dinner. Offerings include hot lunch entrees, an up-scale salad and pasta bar, fresh fruits, frozen yogurt, whole rotisserie take-home chickens, and bottles of wine and gourmet chocolates. The Marketplace also carries a collection of sundry items so customers have one-stop shopping in the building where they office. “We are thrilled to offer our customers The Marketplace. We have worked with Fresh Choice before when they opened a Fresh Choice Express more than ten years ago in Crescent’s headquarters’ building in Fort Worth, Carter Burgess Plaza. They are well-respected operators and will provide a great amenity to Trammell Crow Center,” said Crescent’s Managing Director of Leasing, John Zogg.

Trammell Crow Center, located in the Arts District of Dallas, totals 1.2 million square feet on 50 floors, with a polished and flamed granite exterior and garden plaza, bordered by the Crow Collection of Asian Art.


Fresh Choice, L.L.C. operates self-service, salad buffet-style restaurants that emphasize quality, freshness and value. It has blossomed from a single location opened in 1986 to 30 restaurants under the Fresh Choice and Zoopa brand names in California (28), the state of Washington (1) and Texas (1). In addition, the Company operates three Fresh Choice Express restaurants, two dual-branded Fresh Choice Express and licensed Starbucks retail stores, and two stand-alone licensed Starbucks retail stores in Texas as well as the newly created Marketplace concept.


Crescent Real Estate Holdings LLC is headquartered in Fort Worth, Texas. Through its subsidiaries and joint ventures, Crescent owns and manages a portfolio of 35 premier office buildings totaling over 17 million square feet located in select markets across the United States with major concentrations in Dallas, Houston, Denver and Las Vegas. Crescent also holds investments in resort residential developments in locations such as Scottsdale, Vail Valley, and Lake Tahoe; luxury hotels; and the wellness lifestyle leader, Canyon Ranch®. For more information, visit Crescent’s Web site at

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